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Founded in 2018, SBR as a company strives to honor and support the growing cycling culture in Indonesia. Through long-term thinking, customer focus, and passion for excellence, we succeeded in achieving outstanding growth over the years. From our humble beginning, we now have an accumulation of more than 20 stores spread over 30 cities in Indonesia, and 2 online brands, Bike Center and Cyclopedia.id. To add to that, we have obtained a diverse portfolio of leading brands, parts, apparel, and other cycling types of equipment. SBR is currently headquartered in Jalan Menteng Raya No.20A, Jurang Mangu Barat, South Tangerang City, with more than 200 employees working hand in hand to support the advancement of SBR.

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